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CMS SYSTEMS PRODUCTS
- CMS Systems is a market leader in cloud-based software solutions for the automotive industry, providing all in one dealership customer management solutions.
The Automotive Industry is ever evolving, and we endeavour to provide practical solutions to assist dealerships to optimise, control, maintain and manage their services in the best way possible.
- CMS Systems is a market leader in cloud-based software solutions for the automotive industry, providing all in one dealership customer management solutions.
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Customer Relationship Management
- To help maximise the full scope of their customer relationships, sales lead through to customer service, CMS Customer Relationship module (CRM) provides dealerships with an end-to-end technology solution that helps drive your customer satisfaction index, in one place.
Know Your Customers. Engage with Purpose. Retain for Life.
With CMS Relationship Management, your dealership gains a single, centralised view of every customer — across sales, service, and marketing. It’s more than a CRM; it’s a full customer lifecycle management platform, designed specifically for the automotive environment. From first enquiry to long-term loyalty, CMS helps you build relationships that drive revenue and retention.
Turn customer data into meaningful engagement — and measurable results.
KEY FEATURES
360° CUSTOMER VIEW
Access a complete profile for each customer, including communication history, purchases, service records, follow-ups, CSI results, and marketing engagement — all in one place.
AUTOMATED COMMUNICATIONS
Stay connected without the manual effort. Send personalised WhatsApp messages, SMS, or emails for birthdays, licence renewals, service reminders, welcome letters, and more — all fully configurable and POPIA-compliant.
WHATSAPP BOT CSI FOLLOW-UP
Automatically trigger post-sale or post-service CSI surveys via WhatsApp. Capture real-time customer feedback and flag concerns for quick resolution.
REMINDERS & RETENTION TRIGGERS
Set up key date reminders like driver’s licence renewals, finance expiries, and service intervals. Keep your dealership top of mind at exactly the right moments.
MARKETING CAMPAIGN MANAGER
Design and send SMS, WhatsApp, or email campaigns directly from the system. Filter your customer base by interest, service status, or vehicle ownership for highly targeted messaging — with live dashboards to track responses.
CONCERN & CASE LOGGING (CRP)
Log and manage customer complaints or concerns centrally. Assign cases to relevant departments, track resolution progress, and close the loop with the customer — all fully auditable.
CUSTOMER LIFECYCLE TRACKING
From the first lead to repeat purchases and beyond, CMS CRM connects every step in the customer journey. Improve handovers between sales and service teams and create a seamless customer experience.
WHY CHOOSE CMS RELATIONSHIP MANAGEMENT?
• One central platform for all customer data and engagement
• Improve customer satisfaction, loyalty, and repeat business
• Automate communications and retention activities
• Track CSI, concerns, and marketing performance
• POPIA-compliant and fully integrated with CMS Sales Cloud, LMS, and Service Centre
Want to build stronger relationships that drive repeat business?
Let CMS CRM show you how to turn engagement into growth.
CONTACT US
If you have any questions about this product, you can contact us:
• By email: sales@cmssystems.co.za
• By phone number: 0861 999 609